Hitoe® Fold: The journey up to its 5th anniversary
Five years of pursuit of thinness and ease of use
Hitoe® Fold was born from the demand for a "thin and small wallet" in the cashless era. Since development began in 2019, it has continued to evolve with the support of many people and the receipt of numerous awards. Here, we look back on the past five years with a timeline and awards.
chronology
2019
Summer Development Start
We invented the "Inner Hook," which uses the card itself as a fastener. We have completed a prototype that pursues the ultimate in thinness, simplicity, and ease of use.
November: Prototype announced
The design was registered, a patent was applied for, and the product was unveiled to the public, causing a great sensation, especially among minimalists.
2020
February: First generation Hitoe® Fold crowdfunding
It reached over 10 million yen in just 3 minutes. Due to the impact of COVID-19, it ended with only 3,500 units raised in 18 days, but it was still the highest amount raised in Japan at the time. It won the Campfire Crowdfunding Award 2020 .
December: Hitoe® Fold Aria launched
We announced the Aria, which features bill-holding and double-sided construction, and received more than 78 million yen in support, setting a new record for the highest amount raised in Japan.
2021
April: Hitoe® Fold (2nd generation) Crowdfunding
We received over 55 million yen in support for the new version with an added bill holder. The Hitoe® Fold series dominated the top three spots in the wallet category.
December: Hitoe® Fold Less launched
The company introduces the Less, an extremely slim design that is limited to storing three cards.
2023
May Hitoe® Fold (3rd generation) Crowdfunding
They then unveiled an even smaller third-generation model on their website, which garnered more than 40 million yen in support.
2025
May 5th Anniversary Collection "Antico" Pre-orders
Reservations for the 5th anniversary collection, featuring antique pull-up leather, will begin on May 12th at 6:00 PM.
Awards
The series has won a total of 20 awards (SYRINX has won 31 awards overall) and has received high praise both at home and abroad, including the world's three major design awards (iF, Red Dot, IDEA).
Major Awards (Top 3 Design Awards in the World)
- iF Design Award 2022, 2023
- Red Dot Award 2022
- IDEA 2023
List by year
2020
- Campfire Crowdfunding Award 2020
- Hospitality Selection 2020
2021
- Hospitality Selection 2021
- K-DESIGN AWARD 2021
- European Product Design Award 2021
- MUSE Design Awards 2021
- NY Product Design Awards 2021
- IDA Design Awards 2021
- London International Creative Competition 2021
2022
- Red Dot Award 2022
- iF Design Award 2022
- A' Design Award & Competition 2022
- Hospitality Selection 2022
- DNA Paris Design Awards 2022
- DFA Design for Asia Awards 2022
- Chicago Good Design Award 2022
2023
- German Design Awards 2023
- iF Design Award 2023
- IDEA 2023
2025
- Social Products Awards 2025
Looking ahead to the next five years
Not only is it small and thin,
Even easier to use and more beautiful
We will continue to pursue this ideal and take on new challenges.
