BRAND STORY-2017

And to leather items

Searching for leather that sounded good, we came across vachetta leather, tanned using traditional Italian methods. Its beautiful color and luster, enhanced by patina, allow one to fully appreciate the qualities of leather.
However, speaker production generates a large amount of leather scraps.

"We want to respectfully use every last bit of the life we've been given."

With this sentiment, we began developing leather items that utilize these scraps. Since then, vachetta leather has become the signature leather for SYRINX products.
And as SYRINX's first leather item, the iconic business card holder "Tsutsumu®" was born.

BRAND STORY-2018

Hitoe® is born.

Following the launch of Tsutsumu®, we continued to release new products based on the theme of "more casual, more free," such as simple and portable iPhone cases, pen cases, and document cases.
We then realized that there was a demand for lightweight, portable wallets and began developing one.

This led to the creation of the ultra-thin wallet, "Hitoe® L-zip".

Our product development method is also unique.
We layer the meaning of "Designer to Consumer" onto D2C, directly introducing the designer's ideals to the public through crowdfunding. As a result, we evolve highly acclaimed ideas by incorporating user feedback.

BRAND STORY-2019

Numerous awards and records

This year was a year of breakthroughs.

Speakers and leather items we have released so far win
"IF Design Award"
"IDEA"
"A' Design Award"
and other prominent national and international design awards.
In crowdfunding, Hitoe ® L-zip often breaks domestic records.

It has been a year in which we have been convinced that many people can relate to the "lightness of body and mind" that SYRINX stands for.

BRAND STORY-2020

Hitoe® Fold is born

After the HITOE® L-zip series, the masterpiece “Hitoe® Fold” was created.

Hitoe® Fold -Liscio- received an overwhelming number of pre-orders, leading to a waiting list of up to a year and a half.

BRAND STORY-2021

Announced the Aria Series

We released the "Aria" series, which uses "BETA-BARI" (edge-to-edge bonding) of thinly skived leather, rather than traditional vachetta leather.

The first Aria product was "Tsutsumu Card Case Aria," the origin of SYRINX. This was followed by "Hitoe® Fold Aria." The crowdfunding for Hitoe® Fold Aria received the highest amount of applications in Japan, and Aria was established as SYRINX's top-tier model.

Furthermore, Hitoe® Fold Aria achieved an unprecedented 11 awards in world-renowned design competitions, including the Red Dot and iF Design awards, and received high acclaim both domestically and internationally.

BRAND STORY - Side Story

Genealogy of Slim Bifold Wallets

The first Hitoe Fold was redesigned and completed its role in 2021 .
(Photo shows an early prototype at the time of the product launch in 2019.11)
It is a very emotional product for us. We take this opportunity to reflect on the epoch-making role played by the first Hitoe Fold.

BRAND STORY-2022

SDGs and SYRINX Fundraising

We have been working on environmental considerations in earnest.

The " Anywhere Showroom" program, which utilizes discarded B products and sample products, was launched.
The " Multi Ruler Card " program converts discarded dummy cards into usable cards.
The use of OPP bags for packpatina was discontinued in favor of paper sleeves. Initiatives to Reduce Plastic Waste

In addition, we launched the SRYINX Donation Program to raise funds for humanitarian aid in Ukraine and other countries.

BRAND STORY - Side Story 2

Its name to the oldest instrument, its appearance to the sanctuary of leather.

Here is the origin of the SYRINX brand and the mysterious, almost mystical, connection to the logo.