Topics

New TSUTSUMU A3

The new TSUTSUMU A3 Document Case "I want to put small items in it and use it as a standalone bag." In response to the many requests we received for the previous model, the "TSUTSUMU A3 Document C...

New Series "Aria"

We are pleased to announce the launch of our new "Aria" series.This new series is thin and air-light. Italian vachetta leather was chosen as the ideal leather for speakers.SYRINX's leather items be...

Announcement of Partner Workshop Expansion

Previously, we announced a wide call for partner workshops capable of producing our products. We received applications from several companies, and after careful scrutiny including quality checks an...

Omotenashi Selection - 4 consecutive years of awards

The "HITOE FOLD" has received the "Omotenashi Selection 2020" award. Official Website 2017 LOG - more trees LEATHER Speaker2017 TSUTSUMU card case2018 TSUTSUMU document case2019 HITOE L-zip S2019 H...

Introducing the New MUSUBU Foschia Key Case

New Product Announcement MUSUBU Key Case A new collection for the popular key case! "Foschia," with its misty appearance "Foschia" is Italian for "mist." As you use it, the white wax wears off an...

Featured in Nikkei Design

The latest issue of Nikkei Design (May 2020 issue) featured SYRINX's efforts in a four-page lead article in its special feature.Nikkei Design is not sold in bookstores, but it is a substantial maga...

More important than profit - Withdrawal from major e-commerce and shift to D2C

SYRINX has completed its withdrawal from Yahoo Shopping, Rakuten Ichiba, and Amazon, and is shifting to a D2C strategy, embarking on a new challenge that protects its brand value and places emphasi...

Ezo deer leather speaker "LOG" to be exhibited at Daimaru Tokyo Store

"LOG", a speaker made from the leather of Hokkaido deer that were culled out of necessity, is on display at Daimaru Tokyo Store 9F from today, March 11 to March 16, 2020. As interest in SDGs deepen...

New National Record: "Small and Thin Wallet" Hitoe Fold

The crowdfunding campaign for "Hitoe Fold" received support from over 700 people in just 3 minutes after its 12:00 AM launch. This far exceeded our expectations, and we are extremely grateful. Than...

Seven-time Winner of the "DFA Design for Asia Awards 2019"

The "TSUTSUMU Card Case" received a BRONZE award at the "DFA Design for Asia Awards 2019". (The awards ceremony was scheduled to be held in Hong Kong at the end of last year but was canceled due t...

Appeared on TV Tokyo's WBS as a "D2C" case study

Today, I was interviewed by WBS about "D2C brands". The main topic of the interview was the transition from an Amazon-centric business to a "D2C" model using Shopify. It was a sudden interview, as ...

Awarded the "Omotenashi Selection" for three consecutive years

"HITOE L-zip S" and "HITOE L-zip L" received the "Omotenashi Selection 2019" award, and the award ceremony was held today at Happo-en in Tokyo. Official Site This is the third consecutive year we ...