
iF DESIGN AWARD 2019 Winner
A globally renowned design award based in Hanover, Germany, presented to products with excellent design quality.







In Japan, there is a culture of carefully wrapping important items, such as furoshiki, fukusa, and noshi bags used for gifts.
The business card holder was designed based on this traditional Japanese aesthetic of "wrapping."
No fasteners such as thread, metal fittings, or belts are used. A single piece of high-quality leather is simply folded beautifully like origami to wrap your important business cards.
In Japan, business cards received are treated with respect as a representation of the other person.
Tsutsumu® carefully wraps your important business cards, and is a business item that conveys not only your own dignity and sensibility, but also the Japanese culture of hospitality to others.

When unwrapping something carefully, consideration and consideration for the other person is also shown. In business situations, the priority is not to keep the other person waiting and to be able to take out the business card smoothly with minimal movement.
"Tsutsumu®" has no fasteners, so it can be opened quickly and business cards can be removed smoothly.
Once the leather has worn in, you can feel the notch for removing the business card from the top of the lid, so you can easily remove the business card without looking down and while still looking at the person you are looking at.

"Because business cards are so important, we wrap them in the best materials."
The leather used for Tsutsumu® is soft and comfortable to the touch, making you want to touch it forever. It is used at its original thickness of about 2mm, and the more you use it, the more beautiful and tasteful it becomes.
The size is almost business card size with no wasted space. The perfectly symmetrical and neat design gives it a formal feel.
Liscio, Italian for "smooth." Its surface is smooth and fine-grained, with natural color variations and natural marks, giving it a sophisticated and rich leather-like appearance.
"Vacchetta leather" is a traditional Italian leather tanning technique from Tuscany, dating back to the early 9th century. Cowhide is tanned with vegetable tannins extracted from chestnut and mimosa, then slowly infused with oil and finished with dye. The internal oils gradually emerge with use, deepening its color and luster.
LWG (Leather Working Group) environmental certification: Silver rank.
Due to the sufficient oil content, oil treatment is not necessary unless you are concerned about scratches or dryness. For daily care, we recommend wiping with a soft, dry cloth or brushing. For more details, please refer here.
Camel
Chestnut
Teal
Black
* The displayed colors may differ slightly from the actual colors due to differences in dye absorption depending on monitor environment, as well as the condition and part of the original hide, and seasonality.
The Tsutsumu® Name Card Case has received numerous awards and high praise both in Japan and internationally.

A globally renowned design award based in Hanover, Germany, presented to products with excellent design quality.

One of the world's largest international design competitions held in Italy, recognizing products with excellent design and technological innovation.

An international design award organized by the Hong Kong Design Centre, recognizing excellent design from an Asian perspective and honoring the social and commercial value of design.

An international design award recognizing outstanding product design in Europe. It evaluates products that combine functionality and beauty.

IDEA (International Design Excellence Awards) is an international design award organized by the IDSA (Industrial Designers Society of America). It is evaluated from multiple perspectives, including innovation, user experience, and contribution to society.

An international design award recognizing outstanding design in Asia. Designs that contribute to solving social issues are also eligible for evaluation.

This award promotes products and services with unique Japanese charm and hospitality both domestically and internationally.
Designer: Hirotaka Sato
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Simple yet unique, I really like it. ___ 181 ___ I want to continue using it.
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