
Social Products Award 2025
This is Japan's first award system that highlights excellent "social products" that contribute to the realization of a sustainable society, evaluating both their social and commercial value.



![The epitome of minimalism [Mottainai] Hitoe® Fold Less - Museum - v.2022 | The beauty of artistic shades](http://syrinx.audio/cdn/shop/files/HitoeFolaless-museum.jpg?v=1761533074&width=2048)
The Hitoe® Fold series will be updated for its 5th anniversary in 2025.
You can view the improvements via the link below.
New Aria & Less – Slimmer, More Beautiful
Due to this update, current models are available at a special price while supplies last.
The release date for the new model is yet to be determined.
"Less is More" - Mies van der Rohe, 20th-century architect
This philosophy embodies freedom through the elimination of the superfluous.
As cashless payments become more prevalent, we refine things to only the essential elements, achieving lightness and ease of carrying, intuitive comfort, and a feeling of liberation.
"Less is more free."
The Hitoe® Fold Less, the thinnest in the series, brings you new value.
Museum Calf is a leather inspired by the marbled patterns of natural stone.
True to its name, it is created using an artistic dyeing method in which craftsmen apply multiple layers of color by hand, resulting in beautiful tonal variations.
The finish preserves the delicate texture unique to calf leather, and the polished surface emits a refined luster that deepens with use.
A new patented technology that uses the card itself as a clasp. It achieves a thin, flat design without any metal parts. If the wallet is opened incorrectly, the coins will not accidentally spill out.
The "Hitoe® structure" arranges cards, coins, and bills side by side without overlapping, achieving surprising thinness without sacrificing storage capacity. The leather layers are also kept to a maximum of 5.
Even when fully loaded with 10 bills, 15 coins, and 3 cards, the thickness is only 9mm※.
※ Thickest part excluding coin pocket
"Double-faced tailoring" involves bonding two pieces of leather to create a smooth finish like a single piece. This tailoring, which combines durability and elegance, is a testament to the exquisite and skilled craftsmanship of the artisans.
Cards slide in and out smoothly at all times, yet they are less likely to accidentally slip out.
"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry
We pursued ultimate thinness, lightness, and functional beauty through refined design and exquisite craftsmanship.
The beautiful harmony of the natural world, as depicted by the Fibonacci sequence, has been incorporated into the wallet's proportions.
Each time you hold it, you'll feel its balanced beauty resonating within you.
Delicate stitching, carefully polished leather edges, and fine lines along the borders.
The aesthetic sensibility residing in these details adds depth to the wallet's presence.
The leather is stitched on the outside to minimize overlap.
This detail is true to the ideal we strive for.
No metal fittings, no flaps. A simple design that just holds everything with leather. Its simplicity means nothing gets caught, allowing you to carry it smartly anywhere.
No metal fittings are used, and stitching is placed in areas less prone to fraying.
Vulnerable corners are reinforced with extra layers of leather for enhanced durability.
Furthermore, the seam allowance is kept to an absolute minimum, ensuring the wallet maintains its shape even when kept in a pocket.
Simply bend the wallet into a V-shape. Bills and cards can be retrieved instantly.
This makes payment at the register smooth and smart.
Bills are stored unfolded. No creases mean smooth usage at vending machines and self-checkouts.
The bill retainer can store cards not used regularly. It doesn't affect the wallet's opening/closing action, and cards remain easy to retrieve.
The coin pocket features a simple design without zippers or snaps. Its shallow depth and short flap make it easy to retrieve coins and prevent them from spilling. It can hold 15 coins (999 yen) or more.
Surprisingly, many currencies around the world are larger than Japan’s ¥10,000 bill or ¥500 coin.
This wallet accommodates most of them, making it comfortable to use even when traveling abroad.
So thin you'll forget it's even in your pocket.
Unprecedented smartness makes cashless payments even more convenient.
Museum Calf is a leather created by the prestigious Italian tanner ILCIA, inspired by the marbled pattern of marble. As its name suggests, beautiful light and shade patterns are created by craftsmen applying multiple layers of dye in a painterly way.
In addition to the dye finish that makes the most of the delicate texture unique to calfskin, the polished silver surface gives off an elegant luster that deepens the more you use it.
Made from finely textured, high-quality French calf leather.
After chrome tanning, skilled craftsmen repeatedly dye the leather with pure aniline using a technique called "hand tamponato". This process creates a transparent, artistic marble pattern. The silver surface is then carefully polished with glass to give it a refined, glossy finish.
LWG (Leather Working Group) environmental certification Gold rank.
Although it has high durability due to the chrome tanning process, it is finished with a dye that brings out its natural look, so care must be taken when handling it to avoid scratches and water stains.
If it gets wet, wipe it off immediately with a soft cloth and regularly remove any dust from the surface with a soft cloth or leather brush.
For detailed maintenance information, please see here .

Brown Marble

Black Marble

Navy Marble
*Due to differences in monitor settings and batches, the displayed color may differ slightly from the actual color.
*Please note that the pattern may vary from piece to piece.
The Hitoe® Fold series has received a total of 20 awards, including the three major global design awards: iF Design Award (Germany), Red Dot Award (Germany), and IDEA (USA), as well as the Chicago Good Design (USA) and German Design Awards (Germany). It has been highly praised for its minimalist design and comfortable usability.

This is Japan's first award system that highlights excellent "social products" that contribute to the realization of a sustainable society, evaluating both their social and commercial value.

This international design award, originating in Paris, France, covers a wide range of fields such as architecture, interiors, and products, and evaluates innovation and beauty.

This is one of the world's largest international design competitions held in Italy. It selects products with excellent design and technological innovation.

This is a globally prestigious design award based in Hanover, Germany, presented to products with excellent design quality.

This international design award held in Germany recognizes excellent design from multiple perspectives, including innovation, functionality, and quality.

This international creative award held in London emphasizes originality and expressiveness, recognizing excellent works from around the world.

This international design award held in Los Angeles, USA, showcases innovative and excellent designs to the world.

This international product design award from New York recognizes excellent product design and user experience.

This international award recognizes excellent designs worldwide, evaluating creativity and design perfection.

This international design award honors excellent European product designs, recognizing products that combine functionality and beauty.

This international design award, representing Korea, recognizes excellent designs that combine creativity, practicality, and innovation.

This award showcases products and services with unique Japanese charm and hospitality both domestically and internationally.

The IDEA (International Design Excellence Awards) is an international design award organized by the IDSA (Industrial Designers Society of America). It is evaluated from multiple perspectives, including innovation, user experience, and contribution to society.

This is a globally prestigious design award based in Hanover, Germany, presented to products with excellent design quality.

This is a historic international design award organized by the Chicago Athenaeum Museum, continuing since 1950, which showcases excellent industrial designs to the world.

This international design award is organized by the German Design Council. It is a prestigious award where only products recognized for excellent design are nominated for an award.

This international design award is organized by the Hong Kong Design Centre. It evaluates excellent designs from an Asian perspective and recognizes the social and commercial value of design.

This award showcases products and services with unique Japanese charm and hospitality both domestically and internationally.

This award showcases products and services with unique Japanese charm and hospitality both domestically and internationally.

This award recognizes particularly outstanding challenges among over 10,000 projects implemented on the crowdfunding service CAMPFIRE.
From June 2021 to February 2025, the Hitoe® Fold series achieved the remarkable feat of monopolizing the top three positions in fundraising for bifold wallets through crowdfunding in Japan for five consecutive years (according to our own research).









To open and close the wallet smoothly, follow these steps:
【To open】Bend the boundary between the coin pocket and card pocket into a "V" shape, and the inner hook will naturally disengage. There is no need to touch the inner hook directly.
【To close】While gently pressing the top, bend it into a "V" shape using the same method, and the inner hook will naturally catch on the cards.
This is because the inner hook is hooked to the outside of the wallet. Please make sure it only hooks to the cards stored inside.

To prevent the card pockets from becoming too loose, they are designed to be a bit snug, and may feel tight at first. Over time, they will gradually adapt to your usage and become easier to remove.
If it feels too tight initially, try inserting and removing one fewer card a few times to break in the leather before regular use.
When the wallet is closed, the inner hook engages with the cards, preventing them from falling out.
Even when open, the cards are unlikely to fall out due to the anti-slip treatment applied.
The Hitoe® Fold Aria and Hitoe® Fold Less, with their slipless design (patent pending), are even more resistant to cards falling out.
Please note that if the wallet is laid horizontally, the anti-slip effect will be reduced as shown in the video.
The wallet has a lid that prevents coins from spilling, so coins will not spill out during normal use. As the leather breaks in, it will become even more stable.
Please note that this wallet has a vertical design, so if you open it horizontally like a typical bi-fold wallet, coins are more likely to spill out.
When putting the wallet in your pocket, storing it so that the coin pocket is vertical will reduce the sound of coins. It also makes it easier for coins to align automatically.
Rest assured, if you turn the wallet inside out, the inner hook will not disengage and the wallet will not open.
You can identify the front side as follows (for right-handed users):
Please choose based on the hand you use to handle money and cards.
Modern magnetic stripes have strong magnetic resistance, so stacking them is not an issue. Also, it does not affect IC chips.
However, older magnetic cards may have weaker magnetism, so to be safe, we recommend storing them with the magnetic stripes facing different directions to prevent them from overlapping.
| Product Name | Hitoe® Fold | Hitoe® Fold Aria | Hitoe® Fold Less |
| Construction |
Single-piece construction Thick leather with no lining |
Double-faced-style construction The ultimate luxury in leather products, joining thin leather pieces |
|
|
Prevents cards from falling out Slipless |
△ | ◯ | |
| Dimensions | W86 × H89 mm | W86 × H91 mm | W86 × H91 mm |
| Weight | 36 g | 30 g | 29 g |
| Thickness (thickest part) |
6 cards 10 100-yen coins 10 banknotes when stored 13 mm |
6 cards 10 100-yen coins 10 banknotes when stored 12 mm |
3 cards 6 100-yen coins 10 banknotes when stored 9 mm |
| Max Capacity |
6 -7 cards 20 coins 15 banknotes |
6 cards 20 coins 15 banknotes |
3 cards 15 coins 15 banknotes |
* Card counts assume non-embossed cards.
* Hitoe® Fold can hold 7 cards once the leather has broken in.
Designer: Hirotaka Sato
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![The epitome of minimalism [Mottainai] Hitoe® Fold Less - Museum - v.2022 | The beauty of artistic shades](http://syrinx.audio/cdn/shop/files/HitoeFolaless-museum.jpg?v=1761533074&width=2048)